WHAT ITS ALL ABOUT!
ULTIMATE OVERLAND BUILD
The OverlandNTH “Ultimate Overland” charity build aims to bring national attention and awareness to the mental health struggles Canadian Veterans, First Responders, and their families cope with daily. Through this initiative, OverlandNTH and its partners will build the “Ultimate Overland ” vehicle that will be raffled off with net proceeds donated to Wounded Warriors. This initiative aims to raise awareness and $50,000 in net proceeds.
The build process will be documented, featuring the partners involved. The content captured will be used to develop sharable content that will be shared on the various platforms, including the partner’s Instagram, Facebook and OverlandNTH’s social channels. Using the curated content, a digital marketing campaign will be developed to build awareness around the cause and to help support ticket sales online. It will also serve as a means to encourage people to attend OverlandNTH and partner events throughout 2024 where people can purchase tickets, learn about the project and learn about the important work Wounded Warriors is doing.